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Marketing tags are snippets of code that you insert on Web pages. Tags typically collect analytics information such as how many visitors view the page and how long they stay. Tags can also integrate third-party content such as social media on your site or insert ad campaigns. You can use tags to learn more about visitors or provide content.

A tag is typically a piece of JavaScript code. When a page loads, the JavaScript code runs and collects usage information about the page and the visitor. The tag then reports this information to the service that provided the tag. The service stores and analyses the information. If the service provides an analytics dashboard you can display it in the Marketing Tags app.