Magnolia 5.4 reached end of life on November 15, 2018. This branch is no longer supported, see End-of-life policy.

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Personalization refers to adapting content to a particular user according to his or her personal preferences, needs and capabilities. In order to do so, you first select a set of traits of a visitor or a visit, then compose rules using these traits to define what content is presented to which visitors and when.